Privacy

Privacy policy

Last updated: 15 November 2026

1. Who we are

GritFuel (“we”, “us”) is a BrandFormance company. The responsible party for your personal information is BrandFormance (Pty) Ltd, a company registered in South Africa with registration number 2025/221425/07.

We follow South Africa’s Protection of Personal Information Act (POPIA). Where we work with people in the European Union or the United Kingdom, we also apply the General Data Protection Regulation (GDPR) and its UK equivalent.

2. What this policy covers

This policy explains how we handle personal information when you visit gritfuel.works, contact us, book a call, become a client or use our client area.

3. What we collect

• What you give us. Your name, email address, company, role and anything you share in an email, a booking form or a call.
• Client information. Contact details of the people we work with, and the business information you share so we can deliver your Playbook, credits and dashboard.
• Billing details. Company details and invoicing information. We don’t store card details.
• Technical data. Our hosting provider keeps short-term server logs (such as IP address, browser type and pages requested) to keep the site secure and running.

We don’t use advertising or tracking cookies on this site, and we don’t use analytics tools at the moment. If that changes, we’ll update this policy and ask for your consent where the law requires it.

4. Why we use it

• To reply to you and arrange calls, because you asked us to, or as a step towards working together.
• To deliver our services, because we have a contract with you or your company.
• To run our business: invoicing, accounting and record-keeping, because the law requires it.
• To keep the site and our systems secure, because we have a legitimate interest in doing so.
• To send you updates, only if you agreed or you’re an existing client, and you can unsubscribe at any time.

5. Who we share it with

We never sell your personal information. We share it only when needed:

• Service providers who help us run GritFuel, such as Google Workspace (email, calendar and booking), Vercel (website hosting) and our accounting software. They may only use it to provide their service to us.
• Our partner studios, including our sister companies .frank and BrandFormance Live, when they deliver work for you. They are bound by confidentiality.
• Authorities, when the law requires it.

6. International transfers

Our team works across South Africa and Europe, and some of our service providers store data elsewhere. When personal information moves across borders, we make sure it stays protected to the standard POPIA and the GDPR require, for example through contractual safeguards.

7. How long we keep it

We keep enquiries for up to 24 months if we don’t start working together. We keep client records for as long as the relationship lasts, and financial records for as long as the law requires, typically five to seven years. After that, we delete or anonymise the information.

8. How we protect it

We use reasonable technical and organisational measures to protect your information, such as access controls, two-factor authentication and encrypted connections. If a security breach affects you, we’ll tell you and the relevant regulator as the law requires.

9. Your rights

You can ask us to:

• tell you what personal information we hold about you, and give you a copy
• correct or update it
• delete it, where we don’t need to keep it
• stop or limit how we use it, or object to direct marketing
• transfer it to you or another provider, where the GDPR applies
• withdraw your consent, where we rely on it

Email our Information Officer at kylie@gritfuel.works and we’ll respond within 30 days. If you’re not happy with our answer, you can complain to South Africa’s Information Regulator (inforegulator.org.za) or, in the EU or UK, to your local data protection authority.

10. Children

Our services are for businesses, and we don’t knowingly collect information from anyone under 18.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.

12. Contact

Our Information Officer is Kylie Davies. For anything about your personal information, email kylie@gritfuel.works. For everything else, email hello@gritfuel.works.